Juventus FC: Professional Italian Football Club

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Juventus Football Club known as Juve, is a professional Italian football club in Turin, Piedmont. Founded in 1897 by some Torinese students, the club has worn a black and white striped home kit since 1903. Juvnetus was founded in late 1897 by some of the pupils from the Massimo D’Azeglio Lyceum School in Turin as a Sports Club. Two years later it became an exclusive football club. In the year 1900 the club joined the then Italian Football Championship. In 1923 the famous car manufacturing company Fiat’s owner Edoardo Agnelli gained the control over the club and built an exclusive stadium for the club. That helped the team immensely and they won their second championship in the 1925-26. Juventus have understood that social media are not just another push marketing channel that helps you to spread a single message out into the world, but an integral part of any marketing engagement strategy. Conversing with fans helps them to understand your marketing message even better and raises the willingness of word-of-mouth promotion of your product or service.

Juventus: Fan-designed Choreography

With the club having some of the most passionate fans in the world, Juventus focused on encouraging user-generated content that would be sharable. They did this by calling on supporters to design their own fan choreography for a stand in the Juventus Stadium and upload it via a Facebook application. Effectiveness of this concept was its ability to transfer online support to support in the ground; this was done by virtue of the fact that the winning design would be created by 25,000 Juventus fans at the stadium and be witnessed by both the players on the pitch and the club’s global fanbase watching broadcasts of the game. Juventus has massive fan following with 7.5m instagram followers and 4.8m twitter followers.

European titles won by Juventus FC


  • European Champions' Cup/UEFA Champions League
  • UEFA Cup Winners' Cup
  • UEFA Cup
  • UEFA Intertoto Cup
  • UEFA Super Cup

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