Manchester City Football Club

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Manchester City Football Club is a football club in Manchester, England. Founded in 1880 as St. Mark's, they became Ardwick Association Football Club in 1887 and Manchester City in 1894. Manchester City football club are one of the most historic football clubs in British football. They formerly played at Maine Road before relocating to the Etihad Stadium also known as the City of Manchester Stadium or Eastlands in 2003. The club was purchased in 2008 by Abu Dhabi United Group and has since become one of the wealthiest in the world. Since 2011 the club have won five major honours, including the Premier League in 2012 and 2014. Manchester City have won 4 league titles, 5 FA Cups, 3 league cups and one European championship in their history. Colin Bell, Bert Trautmann, Alan Oakes and Niall Quinn are Manchester City legends, and The Citizens enjoy a cross-city rivalry with neighbours Manchester United. Manchester City's home colors are sky blue and white. Traditional away kit colors have been either maroon or red and black; however, in recent years several different colors have been used. Manchester City's shirts have been sponsored by Etihad Airways since 2009 and their kits have been manufactured by Nike since 2013. Manchester City enjoy a large fan base and the club's social strategy keeps pace with the on-pitch performance. The club uses social channels to keep people informed about goings-on beyond the first team, posting updates on youth and women's sides. Ayers works on Manchester City’s social strategy, Ayers said that Manchester City’s activity intends to target “new people who are not passionate about the club”. Activity shouldn’t just be exclusively for their current fans but it should be for winning and creating new fans – a particularly shrewd strategy when you look at the EPL’s global viewership and adoption in emerging markets.

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Manchester City FC Social Media Strategy, Net Worth and Popularity

Premier League giant Manchester City cares so much about fans' feelings it has recruited a firm to trawl trillions of their social media posts. Soon, some of the world's biggest clubs could even be tailoring the music inside grounds to what supporters write about on Twitter, Facebook and Instagram. By 2015–16, Manchester City had the fifth-highest revenue in the footballing world with an annual revenue of €524.9 million. In 2017, Forbes magazine estimated they were the world's fifth most valuable football club, worth $2.08 billion. The group aims to build an individual character for each club that respects the tribal loyalties of each fanbase. Manchester City twitter account has 3.46 million followers and mancity instagram account has 5.1 million followers.

Key Aims of Manchester City FC Social Media Strategy


  • To provide the fans with additional and inclusive streams of communication direct to and from the club.
  • To provide additional, engaging and exclusive content to our fans on social media networks.
  • To build virtuous relationships with fan sites, blogs and forums that already exist online.


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