Michael Kors: American Sportswear Fashion Designer and Brand Michael Kors

Michael Kors Holdings Limited is an American luxury fashion company that was established in 1981 by designer Michael Kors. As a child Kors worked as a model, appearing in television commercials for breakfast cereal brand Lucky Charms and Charmin' paper towels. Kors married his partner, Lance Le Pere, on August 16, 2011, in Southampton, New York. The company Michael Kors is known for apparel, footwear, watches, handbags and other accessories. As of 2015, Michael Kors Holdings has more than 550 stores and over 1500 in-store boutiques in various countries. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo, Hong Kong, Shanghai and Rio de Janeiro. Michael Kors has always been involved in philanthropy, fighting hunger for more than 20 years. A longtime supporter of God’s Love We Deliver, he has worked with the New York-based organization to help distribute meals to people with HIV/AIDS, cancer and other serious illnesses. In 2013, he partnered with the United Nations World Food Programme to help fight world hunger by designing the 100 Series watch.
Although Michael Kors may not be the fanciest fashion brand, it is by far, a pioneer of social media marketing in the industry. In 2013, it was crowned as the top fashion brand on social media after gaining 7 million new followers on Instagram. Brands can separate themselves from their social media competitors and raise brand awareness with the use of Instagram ad campaigns.

Michael Kors Social Media Strategy and Estimated Net Worth

The rise of social media and the use of mobile devices have made social commerce a strategic opportunity for retailers. Brands are looking to capitalize on the increasing number of users on various social media platforms in order to create a seamless shopping experience in which users can easily purchase items posted on their social media pages. So they have turned their focus on Instagram to promote their brand. Michael Kors has10.3 million followers on instagram and 3.54 million followers on twitter. Michael Kors estimated net worth of $1 billion dollars. He is planning on turning the #InstaKors feature into a social loyalty program. The company will use the program to offer its Instagram followers unique deals on products, as well as the opportunity to shop certain looks before they are made available in retail stores to the general public.