The Women's Clothing Brand Eileen Fisher, Inc.

Eileen Fisher was born on June 6, 1950, in Des Plaines, Illinois, the second of seven children. Eileen attended the University of Illinois and moved to New York City in 1973. She is an American clothing designer and founded her own company in 1984 with just US$350. Fisher's designs are portrayed by simplicity, and her company is well known for using non-traditional models in its print advertisements, including its own employees. Fisher's company emphasizes sustainability, with 70% of the cotton used in its clothing sourced from organic cotton. During her college days at the University of Illinois, Fisher worked as a waitress due to the lack of money for her tuition fees. She also worked as a graphic and interior designer before starting her own fashion business. Now she lives in Irvington, New York and has two children, Zackary and Sasha. She is quite famous on Social media sites and works for promoting her brand on Instagram, Twitter, and Facebook.

Eileen Fisher in the Social Media World

The Brand Activity indicates the number of official Tweets, Replies, and Retweets done by a brand at a given period. The Users activity Indicates the number of official Retweets, Replies, and Mentions done by a brand’s followers at a given period. More than half of the 30 women entrepreneurs were EILEEN FISHER Women-Owned Business Grantees – including all 2014 grantees, In her Company, there was truly a social activation campaign that catalyzed tangible engagement that was valuable to her target audience. Eileen Fisher has 42.2K followers on Instagram and 10.4k followers on twitter. Majority of people are fond of her company's fashion trends.

Benefits of Promoting your Brand on Twitter

• Communicating
• Generating Leads
• Showing your brand's personality
• Researching trends
• Seeking feedback
• Providing customer service